Barneys New York has recently unveiled a limited edition collection designed in collaboration with Shawn ‘JAY Z’ Carter, available in the BNY SCC Gallery, an in-store space conceived by renowned French visual artist Joanie Lemercier under the direction of Jay Z and Barneys New York Creative Director Dennis Freedman. The interior of the space is projected with an original film for a 360-degree experience. The multi-dimensional film, shot over three months in Brooklyn and Manhattan, portrays spectacular visuals that take visitors through a journey from New York’s underground through the city and beyond.

Watch the making of the window installation

Read more about the project :
http://www.complex.com/art-design/2013/11/joanie-lemerciers-window-installations-at-barneys
http://thewindow.barneys.com/shawn-carter-jay-z-collection/

Joanie Lemercier will be part of a group show at Galerie LJ in Spring 2014 about video mapping.